Shop to Benefit VOW for Girls with ShoppingGives
More and more, consumers want to support brands that align with their values and there is no better way to show support than being intentional with their purchases. Integrating frictionless donation options into online shopping experiences is a powerful way to further brand loyalty while also making an impact. VOW for Girls makes it easy for brands of all sizes to create powerful marketing programs that build authentic customer relationships through an innovative digital giving plug-in.
VOW partners with ShoppingGives, a leading social impact eCommerce platform that handles all cause marketing compliance and donation processing to make partnering with us seamless and straightforward.
On International Women’s Day, Natori generously donated 50% of each sale across their website to VOW for Girls – a powerful fundraising commitment highlighting that while women and girls make up 50% of the world’s population, they don’t enjoy equal opportunities as men and boys and they are doing something to accelerate change.
In addition to special activations on key calendar moments, like International Women’s Day and International Day of the Girl, partners also use ShoppingGives for year round donations.
The Mrs. Collection integrates ShoppingGives into their online checkout process, immediately donating a $10 contribution to VOW for every item sold.
However your brand wants to give, VOW for Girls’ partners can create seamless, high-converting customer experiences while making an impact. ShoppingGives easily integrates with many eCommerce platforms and CRMs, including Shopify and Salesforce for brands offering USD as the currency at checkout. Learn more about how your brand can utilize ShoppingGives to support VOW.
Benefits of Brand & Cause Collaboration
VOW for Girls works with socially conscious brands to raise awareness and funds to end the international child marriage crisis. 100% of funds generated by VOW partnerships and the public are invested in underfunded yet effective grassroots organizations that advance girl’s rights.
Now more than ever, brands that support a cause can see powerful business results. In fact, 86% of consumers are likely to purchase from companies making a positive impact.
About VOW for Girls
From wedding registry donations to partner product purchases, everything donated to VOW (that’s 100% of donations!) goes directly to community-driven efforts to help girls around the world. Our grantees, which are mainly women-led local organizations, use the funding we provide to directly support girls.
Twelve million girls a year, some as young as 8, become child brides. VOW is a global movement of the wedding industry community, partners and couples who are dedicated to a world where no child is ever a bride and where every girl has the chance to live the life she loves.
If you’re in the wedding industry and you’re interested in becoming involved, please find more wedding inspiration and advice in our blog, consider becoming a VOW Pro partner and learning more about VOW’s mission to end child marriage. If you’re an engaged couple and want to learn more about supporting VOW, please visit our couples page. We can’t wait to see what good we can do together!