An Elegant Arrangement: VOW for Girls x McQueens Flowers
Since 1991, McQueens Flowers has been telling stories with flowers, building a reputation around the world for creating beautiful and memorable floral creations perfectly matched to every occasion and setting. VOW for Girls is pleased to announce the blossoming of our new partnership with McQueens:
To benefit VOW for Girls, McQueens created The VOW bouquet, a stunning arrangement of handpicked blooms that includes white O’Hara roses, astilbe and clematis. With each sale of The VOW bouquet, $250 (for purchases made in New York City) or £250 (U.K. purchases) will be donated to VOW.
In 2019, McQueens Flowers became the first florist in the world to be awarded a Butterfly Mark from Positive Luxury, an independent, globally respected certification given to luxury brands, retailers and suppliers that meet the highest standards in sustainable business practices. VOW is proud to work with partners like McQueens that share our values and commitment to making a positive impact.
Benefits of Brand & Cause Collaboration
VOW for Girls works with brands to raise awareness and funds to end the international child marriage crisis. 100% of funds generated by VOW partnerships and the public are invested in underfunded yet effective grassroots organizations that advance girls’ rights.
Now more than ever, brands that support a cause can see powerful results. Consumers want more brands that care and engaged couples are looking to align their purchasing dollars and their values. In fact, 86% of consumers are likely to purchase from companies making a positive impact.
About VOW for Girls
From wedding registry donations to partner product purchases, everything donated to VOW (that’s 100% of donations!) goes directly to community-driven efforts to help girls around the world. Our grantees, which are mainly women-led local organizations, use the funding we provide to directly support girls.
Twelve million girls a year, some as young as 8, become child brides. VOW is a global movement of the wedding industry community, partners and couples who are dedicated to a world where no child is ever a bride and where every girl has the chance to live the life she loves.
If you’re in the wedding industry and you’re interested in becoming involved, please find more wedding inspiration and advice in our blog, consider becoming a VOW Pro partner and learning more about VOW’s mission to end child marriage. If you’re an engaged couple and want to learn more about supporting VOW, please visit our couples page. We can’t wait to see what good we can do together!