VOW for Girls on TODAY with Hoda & Jenna!

On March 9, 2022, VOW for Girls was featured on NBC’s #TODAYShow with Hoda & Jenna. Host Hoda Kotb loves wearing her Names for Good  bracelet so much that she generously promoted our product partnership with the brand and talked about VOW’s work to end child marriage. With thanks to Hoda and over a dozen other celebrity friends and some of our own VOW Pros who got the word out to drive sales, we have been able to raise over $21,000 so far to support VOW’s work advancing girls’ rights around the world.

“Sometimes at the end of my day I say to myself, what did I do of service today? Sometimes I literally think at the end of the day, did I do anything…And this is one of those things that you can do. That anybody can do.” – Hoda Kotb

You can still order any custom bracelet (for you, your clients, family or friends) using code VOW and take 10% off your order with 100% of the proceeds of your purchase donated to VOW. Shop designs today!

From wedding registry donations to partner product purchases, everything donated to VOW (that’s 100% of donations!) goes directly to community-driven efforts to help girls around the world. Our grantees, which are mainly women-led local organizations, use the funding we provide to directly support girls.

Twelve million girls a year, some as young as 8, become child brides. VOW is a global movement of the wedding industry community, partners and couples who are dedicated to a world where no child is ever a bride and where every girl has the chance to live the life she loves.

If you’re in the wedding industry and you’re interested in becoming involved, please find more wedding inspiration and advice in our blog, consider becoming a VOW Pro partner and learning more about VOW’s mission to end child marriage. If you’re an engaged couple and want to learn more about supporting VOW, please visit our couples page. We can’t wait to see what good we can do together!