VOW for Girls x Crate and Barrel Registry Event
On February 10, 2019, engaged couples and local vendors gathered at the Crate and Barrel Beverly Hills store to support VOW for Girls with a private registry event. Attendees were able to create their dream wedding registries while enjoying fabulous food and drinks, fun pampering and amazing giveaways!
Couples entered the event along a stunning floral pathway created by Bloom Babes, and were greeted by VOW team members. Here, attendees were introduced to the cause of child marriage and VOW’s work to end this crisis. Guests made an impact simply by attending the event, as Crate and Barrel made a donation to VOW in honor of each attendee and also matched guest donations at the event.
Benefits of Brand & Cause Collaboration
VOW works with brands to raise awareness and funds to end the international child marriage crisis. 100% of funds generated by VOW partnerships and the public are invested in underfunded yet effective grassroots organizations that advance girls’ rights.
Now more than ever, brands that support a cause can see powerful results. Engaged couples specifically are looking to align their purchasing dollars and their values.
With the majority of engaged couples registering for wedding gifts, registry events are a unique way to build brand loyalty while making a positive impact. .
About VOW for Girls
From wedding registry donations to partner product purchases, everything donated to VOW (that’s 100% of donations!) goes directly to community-driven efforts to help girls around the world. Our grantees, which are mainly women-led local organizations, use the funding we provide to directly support girls.
Twelve million girls a year, some as young as 8, become child brides. VOW is a global movement of the wedding industry community, partners and couples who are dedicated to a world where no child is ever a bride and where every girl has the chance to live the life she loves.
If you’re in the wedding industry and you’re interested in becoming involved, please find more wedding inspiration and advice in our blog, consider becoming a VOW Pro partner and learning more about VOW’s mission to end child marriage. If you’re an engaged couple and want to learn more about supporting VOW, please visit our couples page. We can’t wait to see what good we can do together!
A special thank you to VOW for Girls launch partner Crate and Barrel for hosting this beautiful day, and to all of the vendors who made this event possible:
Planner: Shannon Gail Events / Florist: Bloom Babes / Photographer: Scott Clark Photo / Videographer: Love Brain Films via Wedding Artists Collective / Custom Fine Jewelry + Vegan Leather Jackets: Saint Mae by Derive / Branded Hedge Wall: T-Rex Media / Signage: Allie Hasson / Acai Bowls: Amazebowls / Mini Manis: Olive & June / Essential Oil Blending: Spa Chicks on the Go / GIF Booth: The Bosco / Braid Bar: Braid Babes / Singer + Guitarist: Joni Llamedo / Honeymoon Giveaway: Couples Resort / Lattes: Caffeinated Catering / Sound: Padano Productions / Security: Security Prime